{"id":10810,"date":"2026-05-21T15:14:20","date_gmt":"2026-05-21T13:14:20","guid":{"rendered":"https:\/\/needtohear.cz\/domains\/needtohear.cz\/?p=10810"},"modified":"2026-05-21T15:14:21","modified_gmt":"2026-05-21T13:14:21","slug":"novym-generalnim-partnerem-rock-for-people-se-stava-spolecnost-mastercard","status":"publish","type":"post","link":"http:\/\/needtohear.cz\/domains\/needtohear.cz\/2026\/05\/21\/novym-generalnim-partnerem-rock-for-people-se-stava-spolecnost-mastercard\/","title":{"rendered":"Nov\u00fdm gener\u00e1ln\u00edm partnerem Rock for People se st\u00e1v\u00e1 spole\u010dnost Mastercard"},"content":{"rendered":"\n<p><strong>Rock for People vstupuje do nov\u00e9 \u00e9ry strategick\u00e9ho partnerstv\u00ed s nov\u00fdm gener\u00e1ln\u00edm partnerem \u2013 spole\u010dnost\u00ed Mastercard. Spojen\u00ed jednoho z nejv\u011bt\u0161\u00edch hudebn\u00edch festival\u016f ve st\u0159edn\u00ed Evrop\u011b s glob\u00e1ln\u00edm l\u00eddrem v oblasti platebn\u00edch technologi\u00ed p\u0159inese n\u00e1v\u0161t\u011bvn\u00edk\u016fm 31. ro\u010dn\u00edku zcela novou dimenzi festivalov\u00e9ho z\u00e1\u017eitku.<\/strong><\/p>\n\n\n\n<p><strong>Kdy:<\/strong>\u00a010. \u2013 14.06.2026<br><strong>Kde:\u00a0<\/strong>Hradec Kr\u00e1lov\u00e9, Park360<br><strong>Ofici\u00e1ln\u00ed ud\u00e1lost<\/strong>:\u00a0<a href=\"https:\/\/www.facebook.com\/events\/739044521932240\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/events\/739044521932240<\/a><br><strong>Vstupenky<\/strong>:\u00a0<a href=\"https:\/\/rockforpeople.cz\/tickets\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/rockforpeople.cz\/tickets\/<\/a><\/p>\n\n\n\n<p>Vedle origin\u00e1ln\u00edch festivalov\u00fdch z\u00f3n p\u0159in\u00e1\u0161\u00ed Mastercard tak\u00e9 koncept <em>Priceless<\/em> z\u00e1\u017eitk\u016f, kter\u00fd propojuje hudbu, technologie i dobro\u010dinnost a fanou\u0161k\u016fm nab\u00eddne digit\u00e1ln\u00ed syst\u00e9m odm\u011bn i p\u0159\u00edstup k exkluzivn\u00edm koncertn\u00edm a backstage moment\u016fm.<\/p>\n\n\n\n<p><em>\u201ePartnerstv\u00ed s Mastercard je pro n\u00e1s z\u00e1sadn\u00edm krokem v dal\u0161\u00edm rozvoji festivalu. Sd\u00edl\u00edme spole\u010dnou vizi vytv\u00e1\u0159et nezapomenuteln\u00e9 chv\u00edle a st\u00e1le p\u0159ekon\u00e1vat o\u010dek\u00e1v\u00e1n\u00ed toho, co m\u016f\u017ee festival nab\u00eddnout,\u201c<\/em><strong> \u0159\u00edk\u00e1 \u0159editel festivalu Lud\u011bk Moty\u010dka.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"536\" height=\"700\" src=\"https:\/\/needtohear.cz\/domains\/needtohear.cz\/wp-content\/uploads\/2026\/05\/MC_RFP-forbes-203x265pc-536x700.jpg\" alt=\"\" class=\"wp-image-10813\" srcset=\"http:\/\/needtohear.cz\/domains\/needtohear.cz\/wp-content\/uploads\/2026\/05\/MC_RFP-forbes-203x265pc-536x700.jpg 536w, http:\/\/needtohear.cz\/domains\/needtohear.cz\/wp-content\/uploads\/2026\/05\/MC_RFP-forbes-203x265pc-230x300.jpg 230w, http:\/\/needtohear.cz\/domains\/needtohear.cz\/wp-content\/uploads\/2026\/05\/MC_RFP-forbes-203x265pc-2000x2611.jpg 2000w, http:\/\/needtohear.cz\/domains\/needtohear.cz\/wp-content\/uploads\/2026\/05\/MC_RFP-forbes-203x265pc-scaled.jpg 1961w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mastercard z\u00f3ny jako centrum festivalov\u00e9ho d\u011bn\u00ed<\/strong><\/h3>\n\n\n\n<p>Ned\u00edlnou sou\u010d\u00e1st\u00ed festivalov\u00e9ho d\u011bn\u00ed budou letos dv\u011b speci\u00e1ln\u00ed z\u00f3ny \u2013 Mastercard Tower a Mastercard Circle. Dominantn\u00ed dvoupatrov\u00e1 Tower nab\u00eddne n\u00e1v\u0161t\u011bvn\u00edk\u016fm jedine\u010dn\u00fd v\u00fdhled na are\u00e1l, chill-out z\u00f3ny a fotopoint s\u00a0profesion\u00e1ln\u00edm fotografem, jeho\u017e v\u00fdstupy se objev\u00ed p\u0159\u00edmo na LED obrazovk\u00e1ch po obvodu t\u00e9to z\u00f3ny a tak\u00e9 na nejv\u011bt\u0161\u00ed Mastercard stage. Z\u00f3na Mastercard Circle pobl\u00ed\u017e stanov\u00e9ho m\u011bste\u010dka pak poskytne hlavn\u011b prostor pro odpo\u010dinek i ob\u010derstven\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Rock for People 2025 - OFFICIAL AFTERMOVIE @rockforpeopleTV\" width=\"950\" height=\"534\" src=\"https:\/\/www.youtube.com\/embed\/u_tGfQjYrNE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Priceless z\u00e1\u017eitky s dobro\u010dinn\u00fdm p\u0159esahem<\/strong><\/h3>\n\n\n\n<p>Novinkou leto\u0161n\u00edho roku je digit\u00e1ln\u00ed syst\u00e9m <em>Priceless<\/em> z\u00e1\u017eitk\u016f propojen\u00fdch s\u00a0dobro\u010dinn\u00fdm p\u0159esahem. N\u00e1v\u0161t\u011bvn\u00edci budou moci p\u0159\u00edmo v Mastercard z\u00f3n\u00e1ch p\u0159isp\u011bt na dobrou v\u011bc ve spolupr\u00e1ci s\u00a0vybranou neziskovou organizac\u00ed zapojenou do programu festivalu. Podle v\u00fd\u0161e p\u0159\u00edsp\u011bvku z\u00edskaj\u00ed tzv. Priceless bal\u00ed\u010dky, kter\u00e9 vedle festivalov\u00fdch nezbytnost\u00ed a merche nab\u00eddnou tak\u00e9 mo\u017enost sout\u011b\u017eit o jedine\u010dn\u00e9 z\u00e1\u017eitky. N\u00e1v\u0161t\u011bvn\u00edci se mohou t\u011b\u0161it nap\u0159\u00edklad na fast track do autogrami\u00e1dov\u00e9ho stanu, backstage tours, meet &amp; greet s um\u011blci, p\u0159\u00edstup do VIP Mastercard Lounge, p\u0159ednabit\u00e9 festivalov\u00e9 n\u00e1ramky nebo vstupenky na p\u0159\u00ed\u0161t\u00ed ro\u010dn\u00edk Rock for People a dal\u0161\u00ed koncerty.<\/p>\n\n\n\n<p><em>Dlouhodob\u011b hled\u00e1me zp\u016fsoby, jak lidem p\u0159in\u00e1\u0161et z\u00e1\u017eitky, na kter\u00e9 se nezapom\u00edn\u00e1, a Rock for People je ide\u00e1ln\u00edm m\u00edstem, kde se tato ambice p\u0159irozen\u011b napl\u0148uje.<\/em> <em>Pr\u00e1v\u011b tady toti\u017e vznikaj\u00ed okam\u017eiky, kdy v\u0161echno lad\u00ed \u2013 hudba, emoce i lid\u00e9 okolo. Spole\u010dn\u011b fanou\u0161k\u016fm nab\u00edz\u00edme nov\u00e9 mo\u017enosti, jak si tyto momenty u\u017e\u00edt naplno a z\u00e1rove\u0148 p\u0159isp\u011bt na dobrou v\u011bc. Pr\u00e1v\u011b to jim d\u00e1v\u00e1 skute\u010dnou hodnotu,\u201c<\/em> \u0159\u00edk\u00e1 <strong>Jana Lvov\u00e1, gener\u00e1ln\u00ed \u0159editelka spole\u010dnosti Mastercard pro \u010cesko a Slovensko<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Iron Maiden - The Trooper (Official Video)\" width=\"950\" height=\"534\" src=\"https:\/\/www.youtube.com\/embed\/X4bgXH3sJ2Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hudba je\u0161t\u011b bl\u00ed\u017e fanou\u0161k\u016fm<\/strong><\/h3>\n\n\n\n<p>Jedn\u00edm z dal\u0161\u00edch l\u00e1kadel pro hudebn\u00ed fanou\u0161ky bude s\u00e9rie utajen\u00fdch koncert\u016f <em>\u201eSpecial Guest by Mastercard\u201c<\/em>. N\u00e1v\u0161t\u011bvn\u00edci se mohou t\u011b\u0161it na celkem osm secret shows, kter\u00e9 z\u016fstanou a\u017e do posledn\u00ed chv\u00edle p\u0159ekvapen\u00edm a n\u00e1v\u0161t\u011bvn\u00edci se detaily dozv\u00ed a\u017e v&nbsp;pr\u016fb\u011bhu festivalu, kdy\u017e budou sledovat line-up.<\/p>\n\n\n\n<p>Podpora mlad\u00fdch talent\u016f se prom\u00edtne do projektu <em>\u201eTalents by Mastercard\u201c<\/em>, kter\u00fd p\u0159edstav\u00ed nov\u00e9 talentovan\u00e9 kapely. Nominace pro \u010desk\u00e9 a slovensk\u00e9 vych\u00e1zej\u00edc\u00ed hv\u011bzdy je ji\u017e v pln\u00e9m proudu a prvn\u00ed t\u0159i v\u00fdherci si zahraj\u00ed p\u0159ed festivalov\u00fdm publikem.<\/p>\n\n\n\n<p>Spolupr\u00e1ce p\u0159esahuje i hudebn\u00ed r\u00e1mec. Mastercard se zapoj\u00ed do doprovodn\u00e9ho programu festivalu prost\u0159ednictv\u00edm odborn\u00e9 debaty, kter\u00e1 se zam\u011b\u0159\u00ed na roli um\u011bl\u00e9 inteligence v dne\u0161n\u00edm sv\u011bt\u011b \u2013 od ochrany p\u0159ed podvody a kybernetick\u00fdmi hrozbami p\u0159es fenom\u00e9n deepfakes a\u017e po to, jak technologie ovliv\u0148uj\u00ed na\u0161i kreativitu, rozhodov\u00e1n\u00ed a d\u016fv\u011bru.<\/p>\n\n\n\n<p>TZ: Ameba production, Rock For People<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rock for People vstupuje do nov\u00e9 \u00e9ry strategick\u00e9ho partnerstv\u00ed s nov\u00fdm gener\u00e1ln\u00edm partnerem \u2013 spole\u010dnost\u00ed Mastercard. Spojen\u00ed jednoho z nejv\u011bt\u0161\u00edch hudebn\u00edch festival\u016f ve st\u0159edn\u00ed Evrop\u011b s glob\u00e1ln\u00edm l\u00eddrem v oblasti platebn\u00edch technologi\u00ed p\u0159inese n\u00e1v\u0161t\u011bvn\u00edk\u016fm 31. ro\u010dn\u00edku zcela novou dimenzi festivalov\u00e9ho z\u00e1\u017eitku. Kdy:\u00a010. \u2013 14.06.2026Kde:\u00a0Hradec Kr\u00e1lov\u00e9, Park360Ofici\u00e1ln\u00ed ud\u00e1lost:\u00a0https:\/\/www.facebook.com\/events\/739044521932240Vstupenky:\u00a0https:\/\/rockforpeople.cz\/tickets\/ Vedle origin\u00e1ln\u00edch festivalov\u00fdch z\u00f3n p\u0159in\u00e1\u0161\u00ed Mastercard tak\u00e9 koncept &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/needtohear.cz\/domains\/needtohear.cz\/2026\/05\/21\/novym-generalnim-partnerem-rock-for-people-se-stava-spolecnost-mastercard\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8222;Nov\u00fdm gener\u00e1ln\u00edm partnerem Rock for People se st\u00e1v\u00e1 spole\u010dnost Mastercard&#8220;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":10811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32],"tags":[3609,871,54],"class_list":["post-10810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pozvanky","tag-mastercard","tag-park-360","tag-rock-for-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nov\u00fdm gener\u00e1ln\u00edm partnerem Rock for People se st\u00e1v\u00e1 spole\u010dnost Mastercard - Needtohear.cz<\/title>\n<meta name=\"description\" content=\"Rock for People vstupuje do nov\u00e9 \u00e9ry strategick\u00e9ho partnerstv\u00ed s nov\u00fdm 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